Amazon Prime Day 2025 • Mouse Travel Matters

Last Updated on June 14, 2025

Amazon announced that Prime Day 2025 will be sometime in July

Historically, Amazon Prime Day has been somewhat unpredictable, with its occurrence shifting between summer and fall, and occasionally even happening unofficially twice within a year. But for 2025, this much-anticipated shopping event is happening sometime in July. Amazon still offers a 30-day free trial to new Prime subscribers, so you can start your free trial closer to July and participate in the event.

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Amazon’s highly anticipated Prime Day often kicks off sometime in July. However, the excitement begins early as the company has already started releasing a selection of enticing early Prime Day deals. Among them are discounted prices on Amazon’s own devices and services, as expected. We’ve compiled a list of the top early-access Prime Day deals below.

When is Prime Day 2025?

Amazon Prime Day 2025 is expected to take place in July, although the exact dates have not yet been announced.

How often is Prime Day?

Prime Day is an annual event, usually held in July. In recent years, Amazon has also introduced a second major sale event—called “Big Deal Days”—in October, which acts as a fall version of Prime Day and unofficially kicks off the holiday shopping season.

How does Prime Day work?

On Prime Day, Amazon Prime members can access exclusive discounts across a wide range of products. No extra steps are required—if you’re a Prime subscriber, the discounted prices are automatically applied at checkout. Non-members can still browse deals, but many of the best offers are marked “with Prime” and are only available to active Prime subscribers.